In order to cut losses on account of the patent dispute with Bajaj Auto, TVS Motor Company will re-launch the 125 cc Flame with a single spark plug ignition next week. The company has registered a total two-wheeler sales of 95,235 units in February 2008 against 1,20,110 units in the corresponding period last year, while exports witnessed a quantum growth of around 56 per cent.
The company incurred a loss in the motorcycle sales which stood at 46,565 units in comparison to 70,155 units recorded in February 2007. Also, the non-availability of the recently launched 125 cc TVS Flame has made the company practically absent in the executive segment, which forms approximately 50 per cent of the market.
According to company sources, the much awaited Flame will be launched next week along with the three-wheeler launch slated this month. The new 'Flame' will use a new and unique engine, specially developed, patented and licensed to TVS Motor Company by AVL, Austria, the world leaders in internal combustion engine technology.
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